Tide Turners is the UN Environment Programme’s youth programme on plastic, delivered in India through WWF-India and the Centre for Environment Education. It works like a game: young people earn points for tasks, upload evidence to an online platform and move up from Entry to Leader to Champion badges. Under principal investigators Dr Diogo Veríssimo (University of Oxford) and Dr Saloni Bhatia (ATREE), I led the India component of its evaluation as the sole field researcher.
I secured permission from schools across six states, translated the questionnaire, trained two interns to interview in their own languages and did the thematic analysis myself. We collected nearly 2,000 surveys, and the usable responses gave a randomised pre-post sample of 664 students in Delhi and Gujarat, with 56 interviews in four regional languages.
Participants were ahead of non-participants on household recycling by 55% and on conversations with friends about plastic by 35%. What the platform could not show was who had never been able to play. In Barmer, a teacher climbed a tree in the school yard to find enough phone signal to register her students.
- 664students in the RCT
- 56interviews, six states
- +55%household recycling
Why it matters. Programmes that ask young people to change their habits are funded on the strength of their evidence. This evaluation showed where Tide Turners worked and who it could not reach, and those findings became recommendations on retention and fair access.
Programme
Delivered in India by
Evaluated by
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